Qahwa Saada is a Jordanian blog that discusses daily issues facing an average Middle Easterner on a broad variety of subjects, ranging from politics and economics to leisure and comedy.


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Coffee is more than merely a drink; in Jordan it is surrounded with custom and treated with reverence. It is not only a symbol of hospitality and trust, it is a traditional sign of respect and a way to bring people together. Black, cardomom flavored Arabic coffee, also known as "Qahwa Saada", is deeply ingrained in the Jordanian culture.

Usually having a bitter taste, beautiful aroma, and served in small portions into handle-less cups. It is closely associated with the Dallah - an iconic coffee pot of Arab culture. Serving coffee to guests is a large part of the culture's warm hospitality. (source)

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Sunday, January 17, 2010

Made in Jordan

The idea of getting a job in the Ferrari Industries may seem impossible, but with will and determination, anything could become a reality.  This is the fruit of a story I read in Torque, the primary automobile magazine in Jordan, about Ala Qubain, a young Jordanian who accomplished that very same dream.
Ala Qubain, like many young Jordanians, took his bachelors degree without knowing what lay ahead of him, and then headed to the United States to continue his studies in Engineering.

It all started at the Indianapolis Formula 1 race track, for when he witnessed those cars flashing by he realized that the automobile world was his dream. From then on, he was persistent in becoming part of that world. In the next year's race, he decided to give out a copy of his resume to the team leaders hoping to get to work with one of them. Days passed without any news and he knew that he was hardly a match with the other applicant specialists.

His decision was to enrol in Imperial College London, which has a worldwide reputation in Automobile Engineering, and continue his doctoral studies in Aerodynamics. It was then he gained his experience and began talking to his supervising professor about using air jets as an aerodynamic assistant in automobiles. Therefore, it wasn't of surprise when his supervising professor called him one day for a talk - that wasn't about his levels of achievement - a talk that was bound to change his life.

It was about a work opportunity. Ferrari was looking for young skilled engineers that were to be given a scholarship and to work in their industries. Ala accepted immediately, for he had finally achieved his goal!

So he started working, along with Ferrari engineers, on his project which consisted of air jets that were to variate movement of air particles to increase or decrease their pressure on car bodies.

The results were significant, and validated the assumption that air jets could be used to fluctuate pressure, so Ferrari offered Ala a part in the Millano team. There, he began integrating the air jets onto the limited Ferrari 599XX, the second car of its type after the FXX. The jets proved as a great success and sparked a great deal of interest that Ferrari decided they should be mass produced. It was a great despair that the chosen company for mass producing the unit did not comply.

While Ala was in Amman, he received numerous messages requesting him to return to Italy. Obliging to some of his friends' requests he headed to the King Abdullah II Design and Development Bureau (KADDB) - a governmental body used chiefly for local military development and research - and after briefing them on the unit, he built it himself! 

In Italy, his unit gained a wide reputation and it was then he saw the ultimate opportunity and proposed the idea that he would build the air jets for Ferrari, and thus he started a company for this purpose. In my eyes, this story is a message that must be remembered, a message that states clearly that the possibilities are endless. That one must challenge their own in achieving all they can, set their personal goals to the highest limits imaginable, and attempt to achieve nothing but the most inspired dreams.

4 comments:

  1. WOW! Great post... I genuinely get an overwhelming feeling when I hear about Jordanian success stories. This proves that we got what it takes to make it big time! Keep them coming people..

    Your blog needs more hits on the web though, other than that it's perfectly fine and certainly deserves to be visited :)

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  2. Thank you Yanal for your comment, the first I receive on Qahwa Saada!

    The blog sure does need more hits but it seems the search engines need a while to integrate it into their system.

    Thank you again for the encouragement.

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  3. two words for u absolutely brilliant and i might even bookmark it ...lol

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  4. Haha i'm glad you liked it Dawud,

    Thank you for the encouraging comment!

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